We are Life. We are Light. We are Love...In the Darkness...

Our Company and Brand was started all the way back in June of 2010. We didn’t know what had started, but the ideas began taking hold. At first it seemed like tragedy. We lost someone. Actually, they took themselves from us.... We had two options. Lay back like everyone else in hopes the world would just forget.... Or stand up and do something about it so countless others don’t have to deal with the pain we were feeling. That’s when Arby Arbutina, Chase King, and Bart Robertson came together and formed Love in the Darkness and ChooseLove Brands. Our mission is simple... Reach as many of the hurting as we can, and help put an end to the epidemic that suicide related deaths has become... We hope YOU will join us as we use every resource available to us to be a light in this ever darkening world! Thank You for your support!

Love in the Darkness